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Details
CLASS TIME
2 Hours
CATEGORY
Marketing/Branding
MENTOR
Sarah Parker
TOPIC
Brand Development, Market Research, Digital Marketing, PR
Empowering Tomorrow's Marketers
At EmPower iRise, we are dedicated to nurturing the next generation of marketers, equipping them with the skills, knowledge, and confidence to thrive in the dynamic world of marketing and branding. Through our comprehensive workshop program, participants embark on a transformative journey of creativity, innovation, and strategic thinking, guided by industry experts and seasoned professionals.
NEW WORKSHOP
LATEST EVENT
Ready to master the art of marketing and branding? Download our comprehensive workshop package to kickstart your journey with EmPower iRise. This package includes everything you need to know to get started, from signup registration forms to detailed course information and class schedules.
EmPower iRise Ascendancy Program
Marketing/Branding Workshop:
- Brand Identity Development
- Market Research and Consumer Behavior
- Digital Marketing Strategies (Social Media, Email, SEO)
- Brand Positioning and Differentiation
- Advertising and Promotional Campaigns
- Public Relations and Media Relations
- Sales and Distribution Channels
- Brand Management and Strategy Implementation
EmPower iRise Ascendancy Program
Course Information
Brand Identity Development
- Introduction to brand identity and its importance.
- Techniques for creating a strong and memorable brand identity.
- Practical exercises in brand development.
Market Research and Consumer Behavior
- Basics of market research and its role in marketing.
- Understanding consumer behavior and preferences.
- Practical sessions on conducting market research.
Digital Marketing Strategies (Social Media, Email, SEO)
- Overview of digital marketing channels and strategies.
- Techniques for effective social media marketing, email campaigns, and SEO.
- Practical exercises in digital marketing.
Brand Positioning and Differentiation
- Understanding brand positioning and differentiation.
- Techniques for positioning your brand in a competitive market.
- Practical sessions on brand strategy.
Advertising and Promotional Campaigns
- Basics of advertising and promotional campaigns.
- Techniques for creating effective ad campaigns.
- Practical exercises in campaign development.
Public Relations and Media Relations
- Overview of public relations and media relations.
- Techniques for managing PR and building media relationships.
- Practical exercises in PR and media management.
Sales and Distribution Channels
- Understanding sales and distribution channels.
- Techniques for effective sales and distribution.
- Practical sessions on sales strategy.
Brand Management and Strategy Implementation
- Basics of brand management and strategy implementation.
- Techniques for managing and implementing brand strategies.
- Practical exercises in brand management.
Workshop Highlights:
Brand Building Mastery
- Participants are trained in brand identity development, positioning, and differentiation. Practical exercises ensure that every marketer is skilled and confident in their brand-building capabilities.
Digital Marketing Expertise
- Learn techniques for effective digital marketing, including social media, email campaigns, and SEO. Practical sessions provide a comprehensive understanding of the digital marketing landscape.
Industry Insights
- Gain valuable insights into the marketing and branding industry through guest lectures, panel discussions, and industry visits. Learn about trends, strategies, and career opportunities from seasoned professionals.
Through EmPower iRise’s “Community Outreach Event,” participants are invited to explore the rich tapestry of career opportunities within the marketing industry. This program is designed not only for those with a passion for marketing but also for individuals inclined towards brand management, digital marketing, public relations, and other critical aspects of the marketing ecosystem. It underscores the notion that one’s contribution to the world of marketing can be as diverse as the industry itself.
Empowering Aspirations in Marketing:
Brand Management Careers: Highlighting roles such as Brand Managers and Product Managers, this segment explores how effective brand management and product positioning drive the success of companies.
Digital Marketing Roles: From Social Media Managers to SEO Specialists, workshops delve into the digital marketing landscape, offering participants insights into creating compelling online campaigns.
Public Relations and Media Management: Focusing on managing public perception and media engagement, this segment explores roles such as PR Specialists and Media Managers, crucial for shaping the narrative of brands.
Sales and Distribution Channels: Addressing the importance of sales strategies and distribution channels, this includes roles such as Sales Managers and Distribution Coordinators, essential for ensuring product reach and availability.
Mentorship Advisors
Olivia Jones
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Michael Reynolds
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Amity Blunt
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Maria Suarez
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Impact and Economic Change
Participating in Fashion Forge has the potential to bring about significant economic change in the lives of participants. Here's how:
Impact and Economic Change
Job Creation
- By equipping participants with the skills and knowledge needed to pursue careers in marketing and branding, EmPower iRise contributes to job creation within the marketing industry. Aspiring marketers find opportunities in marketing agencies, corporate marketing departments, and as independent consultants.
Entrepreneurship
- EmPower iRise empowers participants to explore entrepreneurial opportunities in marketing and branding, such as starting their own marketing agencies or consulting firms.
Skills Development
- Through hands-on training and mentorship, EmPower iRise enhances participants’ employability and earning potential by equipping them with valuable skills in brand development, market research, and digital marketing.
Services
Documents
Get Up to 100% Tuition Covered
EmpowerED iRise to Success Ascendancy Program
EmPower iRise: Lifting others as we rise, fostering empowerment, equality, and resilience worldwide. Join us in creating positive change, one community at a time. Together, we build brighter futures for all.
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